Every era in cannabis innovation has a turning point. First came cannabinoids, then concentrates, and recently the spotlight has shifted to terpenes the aromatic compounds which make cannabis distinctive. Among them, Cannabis derived terpenes have become the industry’s most sought-after ingredient, not just for their flavor but for the authenticity they bring to products.
Image credit: massterpenes.com
The reason why cannabis-derived terpenes are changing Expectations
For decades, companies have relied on botanical blends to imitate cannabis varieties. A blend of lavender, citrus, or pine may approximate a strain’s profile however, they could never match the depth of the real plant. The terpenes that are derived from cannabis have set the new standard. They are extracted directly from cannabis and hemp. Their aroma is broad, similar to the flower.
Customers can tell the different. Terpenes that aren’t sweet like artificial blueberry or lemony candy, but rather deliver the earthy, resinous and spicy notes that cannabis lovers instantly are able to recognize. A growing number of brands are looking to Cannabis derived Terpenes to replace synthetic ones due to their authenticity.
Live Resin Terpenes are on the rise
Live resin terpenes is among of the most exciting developments. Contrary to conventional methods which start with cured plant material, and then flash freeze it, the live resin extraction begins from fresh, flash frozen cannabis. It preserves volatile compounds typically removed during drying.
It is the result of this process that a terpene-profile that is so alive and vibrant feels like breathing fresh harvested plant. For the producers, this means making products that can compete at the highest level of flavor and aroma. The consumers can experience cannabis pure, which even seasoned smokers can appreciate.
Live Terpenes and the Cold-Cure Revolution
The cold-cure process for extracting live terpenes has opened up new possibilities. Cold curing protects delicate aroma molecules by reducing temperatures during the process. Cold curing creates terpenes that have an “louder” and more pronounced smell, adding an extra dimension to edibles or concentrates as well as vapes.
Brands are increasingly putting “cold cured live terpenes on their labels. This isn’t just a marketing technique, but rather as a way of demonstrating their confidence in authenticity and high-quality.
Cannabis Derived Terpenes for Every Market
Not every producer needs the highest-priced, loudest series. This is why the market today includes both Cannabis-Derived (CDT) series and Hemp-Derived Terpene (HDT) alternatives. CDTs are considered to be top of the line which is often compared to pure live resin. HDTs offer a low-cost entry point for smaller brands or for those who are transitioning from botanical Terpenes.
This flexibility means there’s plenty of options for everyone, from small-scale craft extractors to giant-scale producers aiming to be able to reach a broad audience. This indicates that the market for terpenes has matured. Quality, authentic products aren’t only for high-end brands any more.
Terpene Genuineness is Critical
It’s not only about taste. It’s also about trust. Consumers are more educated than ever before, consuming labels and studying ingredients prior to buying. Cannabis Terpenes are the source of cannabis that infuse goods with credibility, since they’re genuine and not a clone of cannabis.
In a sector that is trying to conquer misinformation and stigma, authenticity helps build confidence. Be it live resin terpenes to capture freshness or live-terpenes showing subtle nuances, these ingredients can help brands stand out while aligning with the demands of consumers for authenticity.
Final Thoughts
Cannabis is always about more than cannabinoids. It’s all about the experience. The aroma that fills up the air, flavor that stays in the air, and subtle flavors which make every strain distinct. By embracing Cannabis derived terpenes, producers are moving beyond imitation to the future defined by the authenticity.
The market has proven that flavor and quality can alter as quickly as the expectations of consumers. With Cannabis derived Terpenes available in a variety of levels, brands can elevate their products as consumers are able to experience cannabis the way it was intended to be enjoyed.
